Dedpop is on hiatus
After running Dedpop in my spare time for a number of years I made the decision at the end of 2012 to put the label on hiatus. The website will remain online and the releases will still be available so effectively this simply means that there will be no new releases for the foreseeable future.
Why have I decided this?
I started Dedpop five years ago because I wanted to create a place to promote exciting, talented, unsigned electronic musicians. At that time net labels were a great way to do this, sitting as they did somewhere between getting a deal with a 'real' record label and using services such as MySpace.
But the music industry is always changing and I now believe that services such as Bandcamp and Soundcloud offer artists a fantastic way to connect directly with existing and new fans. Bandcamp has matured to a point where it is now by far the easiest, and quickest, way for an artist to release music whether for free, or commercially.
Seeing this shift within the industry I decided to try something a little different this year and started releasing some select music on cassette tape. The thinking behind this seemingly counter-intuitive move was to provide true music fans with a tangible alternative to the somewhat disposable nature of digital downloads. I got a lot of positive feedback about this idea, but it didn't turn into sales. Now let me be clear, my intention was never to turn Dedpop into a huge money spinner but the time, effort and cost (to me) which went into the four cassette releases was considerable. I designed the artwork, paid for the print, cassettes and cases, sourced fantastic packaging materials and got stickers made. I personally recorded each tape as the orders came in, packaged them up and walked to the post office to send the orders out. In addition to this I sent promo copies to blogs and podcasts and sent out email newsletters. I'm not after sympathy for any of this; it was my idea and for the most part I enjoyed doing it. But not one of those tape releases broke even, let alone turned a profit. So I had to decide, should Dedpop go back to releasing free downloads or was it time to rethink things. I was really struggling to make a decision so I asked myself what Dedpop was originally meant to achieve.
Here's the list:
1. Promote music I like
2. Provide me with a fun hobby
That's it. That's all it was meant to do. Sadly I don't feel that it's doing either of those things as well as it used to. But you know what is? Podcasting! Many years ago, before Dedpop existed I ran a little music podcast called Jammy Toast. I recently resurrected this for a few episodes as an experiment. For the past couple of months I've been recording weekly shows with my good friend Rick 'Rykard' Wearing. We are pretty pleased with the results and will be expanding on the idea in the new year with a brand new (as yet unnamed) podcast which is going to fulfil both of the above requirements. We hope that you'll enjoy it and discover some great new music whilst listening to it. Once we have the details sorted I'll shoot an email out to let you know. In the meantime you can catch up on our recent shows at www.jammytoast.co.uk.
So honestly, as much as I love Dedpop, there doesn't seem to be a place for it right now. The site and releases will remain available but there will be no new music. At least, not for now.
In closing I want to say thanks. Firstly I want to thank Rick, who I met first after he messaged me on MySpace to tell me he liked my music. I think it was in 2006. Rick, mate, you are truly one of the best friends I've ever had and meeting you is without doubt the best thing to ever come out of messing around with music. I love you man. (No homo). I also want to thank Ash 'Mender' West-Mullen, Glenn 'o_S_k_m' Millington, Damien 'Daschön' Labynit and Yann 'yan_g' Guillermou. You guys have been constantly supportive and I feel privileged to have met you whether in real life or just over the internets. You guys rock!
And finally to the artists on Dedpop, the customers who bought tapes, and the fans who downloaded things, thank you for helping to make Dedpop a very fine label indeed!